Best Natural Wig Stores Montreal Near Me

4worldlovers:
It's the beginning of a new chapter for one of Canada's oldest high-end wig retailers.

With a fourth generation of the Seminaro family now helping to run Louis XIV Ltd., the company has just moved from dated facilities on Ste. Catherine St. E. to a new outlet a few blocks west in the Gay Village.

A lot has happened to the wig business over the half-century that the Seminaros have been operating in Montreal.

Back in 1963, when the firm began operating out of an apartment, wigs were considered to be a fashion accessory that women would change to co-ordinate with each outfit. A stylish woman didn't mind that it was apparent she was wearing a wig or hair piece.

"They had wigs in many colours", owner Rosina Seminaro said. "A woman would change her wig when she changed her dress. It was like going to buy candy."

Nowadays, wigs are more often worn to create an illusion of beautiful, natural hair.

Gorgeous, thick, lustrous hair is considered in many cultures to be a symbol of youth, health and social status.

That link between lush locks and youth was reinforced during a recent visit to the shop when a thirtysomething model donned a stunning wig a shade lighter than her natural dark brown hair.

"It's crazy," exclaimed Sophie Leblanc when she looked in the mirror.

The first generation of Seminaros started in the wig industry after Rosina Seminaro urged her family to try their hand in the business, she and her younger sister Santina Guglielmetti, a partner in the business, recalled during an interview in an office where walls were stacked from floor to ceiling with wigs. Their mother and grandmother, immigrants from Italy, had just sold a restaurant and were eager to get into a new line of business. Seminaro noticed that wigs were trendy and urged her mother to try selling them.

"I said: "If Grandma and you put the money together, I think you can do something," " she recalled.

Sophie Leblanc models a wig for the camera, as Louis XIV wig shop partner Santina Guglielmetti styles it at the shop of Montreal.

The business quickly grew by word of mouth and the company moved into its first storefront on the corner of St. Denis and Ste. Catherine Sts. in 1963 before moving in 1975. As teenagers, Seminaro and her sister would go to the boutique after school and hang out with their mother, grandmother and customers to learn the trade. "I used to come after school and eat french fries and watch the hairdresser," Guglielmetti said.

"I took over the hairdressing of the wigs - it's 44 years that I've been combing the wigs."

Today, the sisters run the store with the help of 10 employees, while Seminaro's son, among other family members, is a silent partner. Wigs and hair pieces have been used since ancient times to disguise hair loss, for religious and cultural reasons, for convenience or simply for fashion. Today, they are heavily used in the fashion, TV, film and performing arts industries. Wigs are also becoming fashionable again as an easy way to to alter one's appearance without resorting to a drastic hair cut, hair dye or timeconsuming styling.

Much of the growth in the business over the last two decades has been fuelled by a proliferation of celebrities and fashion models that have admitted using - or are rumoured to use - hair extension and wigs for special events or in their daily lives. Some Hollywood insiders have called the widespread use of wigs and hairpieces as one of the industry's best kept secrets. Singer and actress Beyonc Knowles, for example, is rumoured to have a wig collection worth more than $1 million.

And the trend is becoming more mainstream as regular folks increasingly view wigs, extensions and hair pieces as a simple and convenient way to have beautiful hair or to quickly change the way they look.

The Wig and Hair Goods Industry, a U.s.-based clearing house for industry information, estimates that the wig and hair goods sector in the United States and Canada to be worth well over a billion dollars annually.

Rising demand has even helped fuel a string of human hair thefts from hair salons in the United States, the New York Times reported last year.

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4worldlovers: Got my first wig there today,,,as I was recommended to do by a friend of mine. Felt really at home,,,not rushed,,,,customer service was really fantastic, got great advice,,,the lady took great care in letting me choose, very patient and very sweet. Really satisfied. I would recommend this store to everyone who wants to buy a wig. Thank you!!!

I had gone with my mother-in-law to look for a wig for her. It was her first time trying on a wig. The salesperson was exceptional and gave us wonderful service and advise, Highly recommended !